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I decided to talk about Ryback more than I did Alexander Rusev, because I just can't bring myself to care about Rusev creatively at the moment. The foreign heel thing just doesn't work anymore. Rusev should be beating up anybody, face or heel. No, I'm not going to call him a "tweener," but the WWE Universe should be conditioned to wanting to see Rusev crush. A monstrous heel on the rise is actually a very hard character to position right -- because either the guy you are meant to hate beats all your heroes, or the guy you are meant to hate loses and nothing changes.
I liked it when Rusev teamed with Scott Dawson the most, because then you had the interest-factor of a wormy heel benefitting from Rusev's path of destruction. Does the WWE have a Russian under contract? Anyway, as it stands, the most interesting thing about Rusev right now is his relationship to Lana. That's why the most interesting feud to me at the moment for Rusev is actually against Jack Swagger. Beyond that, it would probably be someone like Alberto Del Rio paying Lana to appear with him as well, leading to Del Rio and Rusev to be linked on the air.
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