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As for Rusev, I've decided that the way I want to see them go is to have Rusev vs. Ziggler at Extreme Rules. Lana uses his business connections to get the match made and get Rusev an opportunity to beat the only man who has ever beat him in singles competition. But instead of going the predictable route and having Rusev beat Ziggler with The Accolade, have Ziggler sneak out a victory over Rusev.
Rusev is going to need to be able to survive without a winning streak, and losing to a former two-time World Heavyweight Champion that people absolutely love is no dishonor and actually gives him something to do, instead of just moving on and squashing the next guy until they find a guy to put him against that they don't want him to squash.
The loss pisses off Rusev and Lana, who make it their personal mission to destroy Ziggler. They attack him during a match on the RAW after Extreme Rules and Rusev gives the fans a reason to actually dislike him, other than him being serious business who doesn't speak English. The two then have an actual feud.
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