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Ryback would have been fine if they hadn't jobbed him out after Hell in a Cell. It didn't have anything to do with "too much too soon". He got over for the same reason Goldberg got over. He was the one guy that could be pitted against the cocky, asshole heel and the fans could get behind him and believe the heel is gonna not only lose but get the living shit beat out of him. They could have kept riding that wave as long as they kept that aura. Instead they chose to willingly shit on it by jobbing him out out of nowhere and trying to turn him into a sympathetic face instead. That works for a guy like Daniel Bryan. Not for a fucking monster. It wasn't too much too soon. There was nothing to suggest he would have fizzled out if they had kept doing what they were doing. It worked.
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