I'm probably looking too much into it, or maybe that it's 5:00am here and I'm tired, but I got thinking and maybe what happened at SummerSlam was a way of signalling that Cena's time at the top is over?
It all goes back to the name change from WWF to WWE, along with the logo change. That change happened in May 2002. A month later, John Cena debuts on SmackDown.
He spends his first few months (around three or four) as a Face with no real gimmick and having some matches, just getting used to being on the main roster. October arrives and he has a gimmick, that of a rapper. He's also a Heel now. This kick-starts his journey to the top.
WrestleMania XX, he's a Face now and he becomes United States Champion. His first title in WWE. His popularity slowly grows until Royal Rumble 2005 arrives and he loses to Batista. He then faces JBL at WrestleMania 21 for the WWE Championship, and wins.
For the next 9/10 years, he's at the top. While there, he racks up an impressive fifteen World Title reigns, only one short of matching the all-time record that's held by Ric Flair. He's in PPV main event after PPV main event. TV show appearances left, right and centre, and movie roles here and there. He's the face of the company and the WWE's biggest star since Stone Cold Steve Austin or The Rock.
Then, at the final PPV before the WWE logo officially changes to the new one on all platforms, John Cena get's practically murdered by Brock Lesnar, and in the process, loses his WWE Championship. The next night on Raw, and the first night of the official use of the new logo, John Cena is nowhere to be seen.
Now, Cena will come back and face Lesnar for the title again at Night of Champions, but I don't think he'll win. I think Lesnar will be keeping the WWE Championship up until WrestleMania, which is where we'll see our new "face of the company" be born. Because, whoever can defeat the man who mauled the previous face of the company so badly that he's no longer the face of the company, deserves to be the face of the company himself.
The logo change signals new things for the WWE and new plans too. Right now, apparently Roman Reigns is in line to be the new face of the company, but as we all know, things can change. I think now with the logo change and Lesnar as champion, this will be a "transition period" for the WWE, so to speak. After Night of Champions, Cena's role as the top guy will slowly dwindle down, whereas whoever defeats Lesnar, their roll will increase.
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