They are selling to a niche market, wrestling fans. There is limited crowd for that. And they present a 2nd tier product compared to the WWE. So therefore they are unable to capture the entirety of a small niche market.
the WWE has issues "bringing in new fans". They have had solid, similar ratings for years meaning they arent adding new audience. And TNA has that same problem. No one flips through TV, sees TNA and becomes a fan (WWE has this problem too).
This is why many people agree they have to break the mold and try something completely different to try to attract a new audience.
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