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The championship didn't play second fiddle though. They did what they could to build it up in a month despite Bryan missing Raws because of his honeymoon and his dad's death and then when the PPV came, he was THE main event. It wasn't like Benoit's reign where he was defending the title as a secondary feud while HHH-HBK main evented. The PPV actually closed with him retaining and he and the title were treated as the main attraction. That's really all they could do.
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