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Selling injuries... You should not be walking much less running after you have been in the ankle lock for a few minutes. Selling the match will make the crowd care. Also before hand, effectively booking a proper build is also important. Every match on the PPV card should of had some sort of build. This is why the secondary title matches don't generate much buzz outside of the tag titles and that's because the Usos have a strong reputation of wrestling excellence not because of building.
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