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The WWE Network: Worth Well Over 9.99
In January the WWE launched the WWE Network. The network is an online streaming service like no other. The WWE Network is like every other streaming services except that it offers live events every week and live WWE PPVs once a month. The first WWE PPV that aired on the WWE Network was WrestleMania XXX. If you have watched WWE at all for the past nine months you know what the WWE network costs. We all know how much the network costs because they say it every week multiple times. The advertising is non-stop but it has to. It is time that the WWE stops saying how much the network costs and starts showing how much it is worth.
The Network is the best thing that the WWE has ever done. It really shouldn’t be this hard to get people interested in it. I’ve already mentioned the live PPVs that is covered every week. The Network would be worth the listed price if it only offered the monthly live events. Also included for the cost is every single WWE, WCW and ECW PPV EVER. They are adding more television programs including Saturday Night’s Main Event, WCW Monday Nitro, Monday Night Raw and Smackdown. Also every single week they have hour-long documentaries including WWE Countdown and the Monday Night War. WWE Countdown is a show that shows a top-ten list on various topics of interest in the business of sports entertainment. The Monday Night War is an extensive documentary on the history between WWE’s Monday Night Raw and WCW’s Monday Nitro. So far they have covered topics including the New World Order, D-Generation X, Mick Foley, Stone Cold Steve Austin and Extreme Championship Wrestling. The show is hosted by Keith David from “They Live” who is great in his delivery on the history of the most exciting time in sports entertainment history.
If these shows aren’t enough to keep you interested there is more. The WWE network has WWE Main Event live every week. On Thursday nights the crown jewel of the WWE Network airs: NXT. NXT is the developmental brand of the WWE as you can see the future stars develop before your very eyes. The first ever live event broadcast on the WWE Network wasn’t WrestleMania XXX it was NXT Arrival. This show set the stage for what has been the crown jewel of the WWE Network. These live PPV like events need to happen more often. They should also air on a Sunday for a change. It is time for the NXT Superstars to prove that they deserve to be on a Sunday PPV. The NXT show is the best pure wrestling show produced in the last 20 years. It’s all about wrestling and all about watching budding superstars become the future of the WWE. As their t-shirts say, the future is now.
The constant advertising is what driving people away from the WWE Network. It’s as simple as that. The programing is top notch and well worth the price. The constant price mentioning comes off as insulting the people who don’t subscribe as cheapskates. It’s not a very good idea to insult potential customers. On the last PPV Michael Cole mentioned several times that people watching on traditional PPVs paid 49.99 for Night Of Champions. You will not get more customers by insulting them!
As a day-one subscriber I’m telling you all that the Network is worth well over 9.99 a month. It is time for the price to not be mentioned on WWE television at all because we already know what it costs but as I said before we need to be shown its worth. The best way for that to happen is to ask customers to do the advertising for you. A stupid music video that sounds like Blink 9.99 isn’t going to cut it. WWE should be asking for short videos from the members of the WWE Universe. Let them tell the story of how great the WWE Network is and how much service and fun it provides. Have them talk about how they are re-living some of the best WWE moments or sharing it with the next generation of fans. Or have the same stories being told by WWE Superstars. You can have videos posted using the hashtag #worthmorethan999 or something shorter definitely something shorter.
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