I agree this run has been mainly because of horrible booking.
But people act like he's CLEARLY so much better as a heel. If nothing else, it's a discussion. Seriously, he was getting over with NOTHING OF NOTE to do as a face. He was just so good at playing to the crowd, it was ridiculous. HE even prefers being a heel. But his recent face run was so good. It was the little things. Hitting a power move on a heel and then standing up and motioning to the crowd as if to say "Yeah, I know. I'm awesome" while they relished in it. He had that subtle edge as a face that Cena lacks and tries way too hard sometimes to capture.
He was great during the legend killer heel gimmick. But he's a different man now. They'd have to build credibility back to bring that aura back. As a face, there's not nearly as much effort that needs to be put into getting him over. Let him crush some midcard heels and give a cocky grin to the crowd as he does it here and there and you're golden.
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