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Or, fuck it, do a single night tournament to crown a Number One Contender. You could have the winner face the champion on the night after surviving 3 other opponents.
Do it with a face, have them show guts and determination but ultimately fall to the fresh heel champion after a valiant effort.
Do it with a dirty heel who cheats his way to a match against the face champion who can then give the heel his comeuppance.
If you're smart/subtle you could even have a heel essentially turn face over the course of the night by showing guts and determination, eventually overcoming the beat down by the big bad at the end.
In the current landscape, whether the champion isn't even on the show, you just crown your Number One Contender who gets a shot at the next PPV.
That's 3 years of storyline ideas from one concept.
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