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The IC Title and US Title are interchangeable, which I feel is a problem. The Miz and Cesaro literally just swap contention roles like it was no biggie. Why does Dolph Ziggler want to be the Intercontinental Champion? Maybe Randy Savage vs. Ricky Steamboat at WrestleMania III was what made him a wrestling fan, and he wants to fight hungry young guys who are looking for that stepping stone to greatness? Don't make it like the X-Division Title, but maybe hint that the guys who challenge for these titles are willing to re-invent their whole style for a bit of glory.
Chris Jericho has such a history with the IC Title. It would make sense for him to come back and try and go for #10. Jericho trying to wrest the title from Luke Harper and overcome the monster could make an endearing story -- one worthy of WrestleMania even. Or perhaps he wants the US Title, since it's the only championship he has never held. I'm liking Rusev more and more, but his title reign feels "tokenistic." Jericho taking the belt off him and completing the modern Grand Slam could be kind of cool.
Randy Orton is in the same boat. A Jericho vs. Orton feud over the US Title would be high-profile, and could lead to a great series of matches, and possibly another awesome Jericho heel turn.
Jack Swagger should be focused on the US Title. He's a Real American isn't he? If he's not going to be a main event guy, he should be fighting in that division. It seems like he is Rusev's next opponenet. I do still have faith in Swagger, and I feel that him making Rusev tap-out would be a great moment. Build the division around him and move Rusev into a different role.
Likewise, Curtis Axel, despite being "boring," made it seem like winning the Intercontinental Title meant something. That should be "his goal." He wants to prove it wasn't a fluke and that he can be just as great an IC Champion as his dad. Don't have him wrestle random US Title matches; he wants the IC Title. Fandango never got the IC Title shot he had to give up when he got concussed (I think he did face Ziggler, actually), but make him obsessed with ticking that box off his list. Each character could have its own preferred championship goal, with only a select few just wanting to grab whatever title they can. I mean, no one would turn down a title, but make the history of it mean something specific to each Superstar.
The Tag Team Titles go in waves, but what has bothered me lately is how the feuds have been so...soft. Gold & Stardust tried to put Jey Uso on the shelf. A few weeks later they are doing a comedy game show segment with JBL. Gold & Stardust should have gone for another heelish belt shot at Hell in a Cell, The Usos should have had it scouted, Goldust could have clocked Cody and The Usos could have won back the titles. This could have lit a fire under Gold & Stardust, who take things to the "next level" in time for Survivor Series. I am a Primo mark, but Los Matadores are so jokey that they just don't connect at all. Have them put the masks on the line against a heel team, lose, and then reveal they are The Crown Princes of Puerto Rico. Re-unite them with Rosa Mendes and turn her into a real valet. They can perhaps work six-man tags with Fandango against The New Day.
Pump the tag division full of teams that matter. R-Truth & Xavier Woods actually had potential, but they never got any development other than they were "friends." How about bringing up that R-Truth got released from his contract, and when everybody doubted him, including himself, Woods took him on as a partner and Truth got re-signed to WWE? All of a sudden there is a relationship people can connect to. The one thing I really love about The Usos is that they want the Tag Titles more than anything. It actually annoys me a little when I see them in US Title Battle Royals or Royal Rumble Matches, because their goal should always be challenging for the Tag Team Titles. I mean, I guess The Hardys even did Rumble appearances, but for the most part, have them go for the Tag Titles. That's their WrestleMania main event.
The Miz is great in the tag division, because he's good but seems to flounder with his own spot. Once he drops the titles and puts over Sandow, maybe he should find a new partner? Why not R-Truth, who has nothing else going on? Pay John Morrison a shit-load of cash to come back for a nostalgia run for six months or so. Tyler Breeze is there, but I do feel like he could be better on his own. But it would kick down the door for Breeze.
AJ Lee vs. Paige could have been the Divas feud. It didn't get the follow-through it could have used immediately, but when AJ came back, they didn't just let her talk like a woman obsessed with being the best; they had to do that shitty "frenemies" thing. What the fuck was that? Why couldn't AJ just return, tell Paige she was psyched out, but she beat herself and now that she's got Paige scouted, the Divas Title is as good as hers. The Paige heel turn kept her from floundering, but she should be the biggest face in the division, with AJ Lee as an awesome antagonist.
I enjoy Nikki Bella's work, and I think a heel Brie is better than a face Brie, but I can just see this going in an "AJ is self-conscious" route, which is fucking stupid. She should just want to kick Nikki Bella's head in because she's everything she hates in a female wrestler.
Emma was called up as a joke, which has ruined her credibility. It's time to save face with her and give her a proper story. They want to feature the Total Divas, so let her and Natalya work a secondary female program. Have Emma beat Nattie on RAW with a roll-up, offer to shake her hand, and have Nattie just walk off. Not a heel turn, but sell the frustration. Tyson mocks her for losing to a joke, and Emma stands up for herself and tells Tyson she's not a joke. Nattie tells Emma not to speak to her husband like that, and it's on. Whoever books the girls in NXT needs to be used for RAW, Main Event and SmackDown, as well.
Have Sasha Banks and Becky Lynch kick down the door. They jump the barricade on RAW and beat the shit out of Alicia Fox and Naomi or something. Banks and Lynch say they are done waiting for a spot, and Fox and Naomi talk about how it showed a disrespect for them and the business.
Give the divisions stories, basically.
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