I don't think its necessarily true, it is a lot easier to be interesting as a heel performer but a good run as a heel doesn't always translate to a great babyface run. Miz, for example, totally shit the bed. Orton as a babyface didn't set the world on fire, regardless of the quality of his initial work on Smackdown. Face Sheamus is absolutely abysmal. I don't think a singles run as a heel would fix any of his problems as a babyface, he was always the least interesting guy in The Shield and never really developed a character outside of "stoic badass who gets the win".
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