CM Punk was a face for the first few years of his WWE run. He was good I suppose, but he literally went from good to fucking incredible overnight once he turned heel. Of course, after the Straight Edge Society and the Nexus he turned face again and was damn fucking amazing as a face there as well.
Although, it could be argued his face persona at that point was doing something nobody else had done before (pipebombs, insider shoots etc), which made it all the more interesting.
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