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One thing that the WWE has a tendency of doing (which could be better or worse, I don't know), is they often use wrestlers that are way 'over', to put over other wrestlers.
Back in the day for instance, the WWE used Jericho to constantly put over Benoit instead of capitalizing on Jericho's massive popularity in 2000. RVD was used in a similar fashion. We've also seen how the WWE has treated Ziggler, Santino, Cesaro, Daniel Bryan, and Dean Ambrose in recent times.
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