As I said in another thread, I introduced a female viewer to the WWE via Fastlane. I'll confess that she actually came away from the IC Title match liking Ambrose (she was hesitant to get behind him first), but ended up thinking that Barrett was a piece of shit. She genuinely thought that Ambrose should just be made the official IC Champion after beating him up so bad, and had no interest in seeing any more of Barrett (despite originally liking him).
So maybe we should all be more concerned about #BNB?
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