I think given WCW was heading into dire straits, the arrival and hype of Goldberg made him look better than he actually was and given he lacked significant in-ring ability there was actually no direction for him to go in once the streak ended in WCW and subsequently after his arrival in WWE.
If his WCW tenure is remembered for being a bright light in an otherwise dark time then his WWE tenure is remembered for signifying the arrival of "the rival company's big star" and that was it.
Back in the day I was a huge fan and the music, the entrance, the chants, it was literally electrifying to steal a term from The Rock.
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