Quote:
Originally Posted by Rammsteinmad
Cena has won two PPV's in a row, but the feud is still continuing? What's going on?
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Probably to give Cena a submission win for the feud. Only thing left he hasn't done to Rusev match-wise and gets rid of the earlier submission win Rusev has against him.
One of the few times Cena being the champion really hurts the feud since
a loss means the WWE has to redo their US title prestige building and any shenanigans just prolongs the feud instead.