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Its too late to save the character.
The only way for him to make money is cash in off the E60 and hope him as a good underdog works.
Keep him as a heel and slowly turn.
Put him in a match with Cena for the US title that he has a great showing in shocking cena. Mention the E60 and how huge a win would be for him.
Next week give him match with Orton that he nearly pulls out a win on. Show his frustration with coming so close and still losing clean.
Next Week.....Bray Wyatt. The fans will be behind him to beat Wyatt.
Now hes had strong showings against 3 tops stars. All losses but the fans will be getting behind him.
Have HHH show up and make mention of the ESPN article and how everyone is rooting for Adam Rose...But he just doesnt have it. they gave him a chance and all that good stuff, and hes a great guy and a great father, but thats not good for business. "We cant keep paying you when you just arent up to snuff". Let HHH go full heel as the head of NXT.
Book him in a last chance match against Kane with JnJ. Or even Harper or Rowan with the other ringside.
Let him work face in the match to save his career and family. let there be interference that he finally overcomes. Ref bump and haper knocks our rowan and rose gets the pin. Fans rejoice and now you have an over face Rose playing the underdog. Where he goes from there, who knows. Maybe long term it doesnt work. But that is some good TV for a few weeks.
Just simple old school face turn.
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