Probably worth a small mention but apparently the sales for GTA V on Steam are not actually discounts but more closer to the normal price of the game and packs.
Apparently Rockstar jacked up the prices shortly before the Summer Sale so when they did the 30% discount, all it did was bring the price back down to the pre-jacked up price.
Also been discovered 2K Games might have done the same with the recent XCOMM game and its bundles/DLC.
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