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Zack Ryder. I remember enjoying him on the ECW brand, and I thought his social media efforts were admirable. He built a fanbase without even being on television the likes of which hadn't previously been seen. I was excited that WWE seemed to actually be listening to the fans...
...but then he was made to look like a gigantic douche bag pretty much every time he was on TV. He was absolutely cringeworthy. I want to say it was because the material he was given to work with was terrible, but his performances weren't helping either. It was almost as if WWE was trying to tell us that we shouldn't root so hard for the guy and that they were right about not pushing him the whole time. I'm not sure where the blame should fall here, but I'm glad it's all over regardless.
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