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Originally Posted by Smelly Meatball
On paper bringing back the brand split could help but the WWE would need to rebuild their midcard first and make sure they don't do the same mistakes like with the original split.
Right now they lack the star power to split the roster while Creative has been horrible at focusing on more than 1-2 feuds at any time. The past couple of months its basically been the Cena US Open feuds that got the most attention and the WWE title feuds being a bit behind.
Smackdown might benefit for a while like the first time but wouldn't be surprised if it went right back to what it is now or became the feeder show for RAW again.
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The midcard would grow and develop though with focus on all the talent they have and feuds that actually mean something
They lack the star power anyway, so splitting it won't make any difference. Put Cena on Raw and Orton on SD and the divide the others. You have Lesnar, Ryback, Sheamus, Big Show, Ziggler, Kane, Cesaro, Ambrose, Reigns, Rollins, Cena, Orton, Rusev, Owens, Wyatt. And can elevate people like Miz, Harper, Barrett, Neville, Zayn, Joe, Balor etc... More than enough for two brands, and let's be honest, noone makes a difference to the ratings pointer at the moment anyway. Giving them proper feuds, pushes and stories might get people interested and, potentially, invested in their characters and it's surely worth a shot.