Wyatt is one of those strange cases where they feel he doesn't need the/a belt. He'd almost look a little odd with a championship belt, IMO. They also seem to think he can talk his way out of any loss he suffers; cut a promo, get some heat back, move on.
They can push him strong by having him beat Ambrose, Reigns, Orton, etc but he will hit a ceiling where they can't get passed the hurdle of "Bray doesn't need a belt", so why go to the trouble?
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