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Honestly, there needs to be a serious faction that is against the authority. It needs to consist of two top stars, a mid card guy, and female, and a manager/cool guy that just hangs with them because.
I know people are going to knock the faction thing, but with multiple people being in that spot, the fans will tell you who they want to be in that spot. Also, it gives a new look to the WWE and they can bring in cool celebrities, athletes, etc to get them "street cred". Also, this means that the people who arent wrestling that night are still relevant and can still bring heat to themselves and the faction.
Orton needs to grow his hair out (if he can), keep the beard or shave it all off, and refresh himself as someone who can flip on anyone at any time and needs to show off some other type of talent (artistic stuff, a particula sport, guitar player, etc) so that people feel they can relate or bring out his personality.
I think the WWE can be BIG, there just has to be a sense of urgency to make Cena look like he is actually have to COMPETE for the title rather than it be "another Cena title match where he overcomes all odds". Hell, SCSA didnt loose too much, but he still did in different ways.
Just ranting, may post more ideas.
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