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Lesnar working a limited schedule I feel works to the WWE's advantage.
It forces the WWE to book him as a special attraction. I dont follow the business side of things as closely as I once did, but I dont think Lesnar as champ last year killed ticket sales to live events. But when you hear he's going to be on TV or a Network Special you go out of your way to see it. In that sense he would be booked for like a UFC champion, which I think is a good thing.
If built correctly, you slowly establish Owens as a killer on the regular roster. Maybe he has a long run with the US title. You build in Lesnar's part time status into the storyline. Owens feels he is already the top dog because he has the US title. He defends it week in week out. Lesnar (through Heyman) says hey thats great, but Brock paid his dues for years, and proved to be a marquee attraction, so he doesnt need to be in Tuscon on a Saturday for a live event (subtly turn him heel for the match). Owens beats him clean at Mania 33 and you hope the crowd is with him.
But I also know Owens isnt the type of guy that WWE will look to lead the company. He will be more of a Daniel Bryan than a Stone Cold Steve Austin.
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