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I like what they have done so far.
I think at this stage, they are just trying to get over the 9 girls as one package for lack of a better term. Having them in groups of 3, just helps get more of them on TV at once. If one member of the BAD is fighting a Bella, then you have 6 divas on the screen.
Over time, the key will be to focus on one or two key feuds with the top tier girls and get them over to the next level. The problem with having 9 girls on the screen all at once is its much tougher for one person to stand out. The key will be picking the right girls to focus on. Ideally you want to pick girls who can be the total package or look, talk, and work. Thats a rare find in the Divas division. Really in the history of WWE only 4 or 5 girls fit that bill.
The other problem with the division as a whole, is that its treated similar to the tag division, where you generally only have one program at a time, and its focused on the belt. So if you're not in the title program, you're lost in the shuffle. I would like to see them slowly start to develop multiple angles for the girls on each show. The factions will help that, because you can have turns and stuff, that will result in more stories.
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