It's worth remembering that there was a heavy rumor in 2010 that WWE would give Bret a very short run with the WWE Title as a "thank you" for coming back (gave him the US Title instead). A year later there were plans to have Lawler win the belt from The Miz and then drop it back before WM.
So the whole "legend comes out of nowhere to win the WWE Title" idea is one WWE has thought about pretty recently.
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