They do that because they want to stretch out feuds that they have going as long as possible. This usually involved some regular wrestling match the first encounter, followed by some kind of gimmick match after building it up on Raw/Smackdown in between the PPV's. I will agree that it does get boring, but if two guys just had one match and that was it, then they would run out of main eventers after a while and the same guys would be fighting each other after 3 or 4 months (assuming one guy holds the title that long). However, building long feuds is the main reason in my mind
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