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Marketing to kids and making your content dumb are too completely different things though. You don't need a smiling dumb ass with zero depth to appeal to kids. The easiest way isn't always the right way. It's the same reason cartoons have often been crap over the last decade or so.
Kids are every bit as capable of enjoying good storytelling and characters as adults are. You can market a slightly darker character like a Reigns or Ambrose and still have kids falling over themselves to buy his merchandise. Hell, we've seen it in the wrestling world with Stone Cold Steve Austin and even the Rock.
And you don't need to get as "edgy" as Rock and Austin did either. The attitude era doesn't need to come back. My point is just that a guy doesn't need to be Ronald McDonald in jorts to appeal to kids. Batman is far darker and more entertaining as a character than Superman yet he still appeals to kids more than Superman has in decades.
Fact is writing compelling stories and having a face of the company that isn't just a smiling goofball wouldn't stop kids from watching and enjoying the product. In fact it would probably draw more in and keep them longer than giving them a one dimensional clown.
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