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Daniel Bryan is the first that comes to mind. Had a long ride to get back to the title and have two signature wins at Wrestlemania, only to get injured, drop the belt, and get bumped back to the midcard upon return due to now seemingly being labeled injury prone.
Lex Luger. Gets a mega push as Hogan's would be replacement, but gets a count out win at Summer Slam, dual win at the Rumble, and screw job dq at Mania, then off to WWF oblivion until finally leaving the following year.
Damian Sandow. The end of the brand split ruined any potential he had to be a viable upper mid card talent. Wins MITB only months before WWE decides they want a unified, singular heavyweight title, and Sandow gets fed to Cena, loses, and slowly and now surely drifted into near non existence.
Dolph Ziggler. Gets a huge moment the night after Mania in winning, legitimately this time, the WHC, and quickly suffers a concussion and that's the end of any semblance of being even a quasi main eventer. Much like Bryan, he may now be leveled injury prone and won't ever be relied on to get to the main event.
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