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He was never the face of anything. Raw was the inferior brand through 2005, and by that time they handed the reigns to Cena and Hunter was once again second fiddle. Then they moved him to Smackdown where he was a big fish in a little point
Sting's runs as champion was a reflection of the creative team behind him, not the status not drawing power of the man himself.
How are people trying to argue this?
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