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You need to reward the fans' emotional investment in something by giving them a big win occasionally, and then making that win seem like it means something. They've avoided this with not only Cesaro, but Dean Ambrose and Bray Wyatt too. Nothing they've really done recently has felt like an "event" -- an emotional "moment" you can latch onto as a fan as a frame of reference to their importance in professional wrestling. The last one for Ambrose was probably the Shield clean-sweep against Evolution at Payback.
If I were a betting man, I'd have lost so much money on the above mentioned guys, and I don't know how I'd sit my son down and tell them him that he should still believe in Cesaro or Dean Ambrose. Why would my son want the shirt of a wrestler that loses almost all of their PPV matches until they win a few then go back to losing just as you thought things were turning around?
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