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I think the issue isn't that Vince & Co. didn't see Bryan as a main event level talent at all, instead they just didn't see Bryan as a potential Wrestlemania main event headliner.
In other words, Vince & Co. realized they needed someone to fill the Cena void while he was out. They decided to have Bryan main event and beat Cena at Summerslam. Then they said, we'll screw Bryan out of the title for Bryan to have a brief main event program with Orton, "Authority", etc. until Cena gets back and then we'll move Bryan into another non-main event program or two (Wyatt and then Sheamus) in time for Mania.
Again, not that they didn't see Bryan as main event material at all, they just didn't view him as Wrestlemania main event, top of the card, headliner material.
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