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Anyway, my pick would be Goldberg in WCW. I mean, really, what were they thinking? He drew like, zero dollars and was just getting no response from the fans. What a failure.
But really, I'd go with Test from late 2002. Not so much it was a bad idea in pushing the guy but the way they handled it. A few wins over the typical Raw jobbers and then just giving up until a half-assed Steiner feud isn't exactly money.
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