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Originally Posted by DAMN iNATOR
It does indeed have an impact, but it's so miniscule that it's a point not really worth even arguing/making. Nielsen measures show ratings not just hour by hour, every 30 mins., every 15 mins., every 10 mins. No. nowadays in the 21st Century they measure minute-by-minute, sometimes second-by-second.This ensures as accurate a ratings databsse as is possible.
Ask someone who knows. My father and I wrre a Nielsen household within the past year-3 years, and we got those facts along with our "viewing journals" for logging what we watched and when/how kong, etc. It is indeed very serious business.
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I understand how the system works.
My point is its very flawed.
You say it ensures as accurate a database as possible. Completely untrue. The technology exists to measure what everyone watches. But nobody wants to pay for that. So they created a flawed system when 1 person with a Nielsen box represents X number of households. When you do the math of how many people need to change the channel to represent a ratings point change, you can see how it is easy to get swings in viewership.