Quote:
Originally Posted by Vito Cruz
They certainly can't go back. You start charging more for PPVs and people will be pissed off.
I've thought maybe they could explore doing something with charging more for people who sign up in March (to take advantage of the one-month sign ups just for Mania) but people would see right through that too.
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Its much harder to promote that way. It's no different than Netflix. You might be a fan of House of Cards. In theory you could wait for the new season of HOC, binge watch and cancel your sub. Netflix is fine with that because they assume you will sample other stuff and stick around. Some people will just sign up for one month in the year, but in the end those people are the minority.
Same for WWE. They have to be able to continue to provide unique content that makes the vast majority of users want to stick around. But you will always have a group of people who now just pay $10 for Mania and leave. That's why there should always be a post Mania dip in subs. But overall Mania draws in a wider audience, and x percent of those people will stick around and pay $10 for 12 months.