Quote:
Originally Posted by Noid
I still think the WWE left a lot of money on the table by having all their PPVs included under the initial Network umbrella. I understand them taking it in-house, but a PPV is worth more than $9.99. EVOLVE charges more for its PPVs. They needed some original programming for the Network, and the PPVs probably got a larger instant sign-up, but it feels now like there is no going back.
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The average WWE PPV was struggling when they decided on The Network. I personally believe sports entertainment PPVs was a dying business. It's tough to get fans to pay $60 a month to see a similar product as you see for free on TV every week. $10? Now that's a different story. On top of that from a revenue standpoint WWE wasn't even seeing half of that $60. So they are charging their fans more than $30 per month to make another company rich. To me it was a simple decision, and the numbers are starting to demonstrate how good of an idea it was.
The key will be gaining traction is some of these new markets in Asia. If they can be successful there, there will be absolutely no doubt this was a home run idea.