EA currently targeting 13 million for the game's sales goal and expectations. Recent beta just added more to the huge expectations EA has for this game.
Would need a Call of Duty like launch and sales to reach it if the idea is to get those 13 million as quickly as possible. For some comparison, CoD Advanced Warfare sold 11.4 million in its first month while prior Battlefront games averaged 9 million overall in sales.
http://www.destructoid.com/ea-shoots...s-318285.phtml