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The Shield debuted by helping CM Punk retain the title against Cena and Ryback. They explained their actions the next night by saying they were there to fix injustices.
Days after that they attacked Santino and Zack Ryder... Fixing all the injustices those two comedy jobbers were responsible for apparently...
Eventually it was revealed that they were likely just hired by Paul Heyman to protect CM Punk which would have made them attacking Ryder and Santino make even less sense.
Eventually The Shield actually got over because they were impossible to beat. For some reason, WWE actually realized the old school logic of "if you make heels hard to beat, people will be emotionally invested in their matches" works. With that ridiculously simple booking logic, they were able to overcome the retarded booking that preceded it. But my mind still goes to that a lot as an example of WWE's shitty logic in writing storylines.
This rant is probably a better fit for another thread but slik's post just lead me to the thought that WWE really needs to plan out what the fuck they're writing and putting on television before they write it. They really should write out stories as opposed to nightly events with the idea of "We'll book this to happen tonight and then we'll think of a reason tomorrow. Or we won't. Either way. Whatever."
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