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If Bray is dominant over top guys he will be turned babyface by the crowd. There was a time there where fans were doing sing along with him. That's not supposed to be the reaction a heel gets. It will be easy one day to turn him face, because a good portion of the crowd is into his gimmick.
When he does turn face them he can cut through the roster like a hot knife through butter. Until then he should be jumping guys when the numbers are in his favor, talk up how guys are in his spell and then get his cumuppance. Booking 101.
If over two years his big loses are to Cena, Reigns, and Taker, he's in a great spot. But people here like to exaggerate.
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