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I'm sure you guys are going to address Starrcade '97, Kevin Nash beating Goldberg, the Fingerpoke of Doom, Vince Russo WCW World Heavyweight Champion, David Arquette WCW World Heavyweight Champion, etc. That company almost doesn't need to be touched on.
The Stone Cold heel turn and the Alliance angle are technically the correct answer for the WWF's side of things. I couldn't have said it better than Gorgeous Dale, but if you're going by what jumping the shark actually means, then it's hard to argue with business spiraling after this point in time and never getting back to what it was.
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