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I think a big part of this argument is being lost to reason. John Cena, although it seems like an eternity ago, was massively over when he turned and started to become the guy. He got over on the basis of his vastly superior mic work as a rapper.
They want Reigns to step up and fill the shoes of someone whose a) pure talent and ability he doesn't have b) without waiting for him to organically get himself over.
It is forced, contrived, and the fans see right through it. 500k fans switching off during the show is 500k fans who would rather watch something else than Roman Reigns in the main event of a show.
TV ratings are still a massive indicator of the product because that is where people who are really into it, will watch it first. He is losing them and is now starting to lose people in the arenas too.
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