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Two guys telling a story in the ring is appealing to hardcore fans. If the characters and story aren't hashed out and there's no heat or drama behind it, why would a casual fan give a shit?
And I like that you brought up HHH-Roman. Didn't you hype Roman's title win as a huge personal victory. "I told you guys WWE knows how to build a star! Proved it tonight!" How's that momentum going?
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