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I feel like Ambrose has got a good connection to crowds, but it's really hard to get enthused about him as a "heavyweight." I just don't know what it is. Being plucky makes him sympathetic, but it also means you get conditioned to seeing him get his ass kicked. A lot of his mystique and his edge have been taken off by constant losses. I mean, with a guy like that you have to have clear vision for the long term or strap the rocket onto them. Neither has really happened with Ambrose, and it seems the IC Title is more a consolation prize than anything else.
His aesthetic doesn't seem right for the role either. I know we had Austin without any hair, or Mick Foley with his unique look -- but Ambrose just doesn't look pro-wrestler enough. It might seem like I'm nitpicking, but it's a concern that I have. I don't really judge wrestlers by their size too often, but he looked scrawny for a main event guy at the Rumble. Can he transcend that? Weirder things have happened, but it seems like the company is too self-conscious about it.
As a dangerous heel, things completely change for Ambrose. He gets his edge and his mystique back. The things we thought we knew about Ambrose go out the window. The things we loved about him now become the things we should worry about. He won't be taking beatings as much, and instead he'll be dishing them out. He'll get to be a "bad boy" again, and that's where his charm came from.
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