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Originally Posted by #1-wwf-fan
I... I just... Are you shitting me right now? IT'S RIGHT FUCKING THERE! Read the first sentence of the page, FFS! lol
Are you now saying Family Guy reruns had an unfair advantage because it WASN'T in prime time? Holy fuck...
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its not about unfair advantage. Its you not understanding what you are reading.
A 1.0 in 18-49 is not the same as a 1.0 at 8PM. You have fewer viewers watching TV past 11PM. Thats why advertisers care most about the 8PM-11PM window, because thats when the most people are watching TV.
At the end of the day an advertiser will care about the total audience and the 18-49 audience. Smackdown did roughly 2.7 million viewers. Even though FG got a 0.1 higher 18-49 rating, because fewer people had their TV on, they actually had LESS viewers than SD.
I understand this can be a complicated topic, so its understandable you keep looking bad.