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Originally Posted by Simple Fan
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Looking at that chart, the real drop was from 2001 to 2003-04. Since then I would guess the numbers have been pretty steady with cable as a whole. More and more people are going to other sources to consume entertainment. Thats not going to change anytime soon. There are also nuances to the data. For example, are those numbers factoring in LIVE +7. In 1999 that really wasnt a thing, now its huge.
On top of that, you have shorter attention spans, so things like You Tube are used which didnt exists in 1999 as a means for watching TV. We know WWE has one of the most popular You Tube channels. As people get more and more accustomed to seeing ads on You Tube, WWE will be able to turn that into a massive revenue stream.