There was always the concern about Ryback injuring top guys, so maybe they were waiting for a period where he could prove he could be relied upon in that respect.
His attire started off OK, but had gotten absolutely ridiculous with chains, armbands, weight belt. He was basically a walking merch table and looked ridiculous.
A serious heel Ryback could be just what is called for to build him back up. He looks like a beast in the new attire, so why not book him like one and see if he catches on?
Have him make a statement with a win at Mania beating Strowman and just go for it
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