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You can't let the marks get what they want. The storylines would never progress. Faces would endlessly remain face and they would all be main eventers while heels would constantly lose and would eventually settle in jobber roles. Every match would become a squash match and even the marks would get so bored with it that they'd quit watching.
With Hogans latest return, I think that's kinda what happened. The WWE gave the fans exactly what they wanted, which was the return of their 80's hero. He squashed everyone and every vignette was about some heel gritting their teeth over Hulkamania still ruling and it became pathetic. There we had an old man beating down guys he couldn't even lift anymore, every match boiled down to a punchfest followed by a legdrop, and we had more red and yellow forced down our throats than any living being could handle....but it was what the fans wanted...
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