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If they want Reigns to be over as a face, just have him be a badass that wrecks things. That's what got him over as part of The Shield.
Psychologically, how many people can relate to a big, muscular guy being bullied and having to overcome the odds? Roman doesn't have the look of an underdog; stop forcing him to be one and instead have him be a badass, which he is much better visually suited for.
Hell, the biggest reactions for Reigns have been his two beatdowns on HHH in the past five months.
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