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My personal opinion, is that I'd go back to Cena while gauging the crowd responses to Seth Rollins (I'd bring back Rollins as a face, and see if the fans' cheer Rollins long term as opposed to just a 2-3 week "return pop"). If Rollins continues to garner large crowd responses, then you can slowly turn Reigns heel.
At some point, you can then have Rollins go over both Reigns and Cena as a face.
If Rollins doesn't work as a face however, then just have him go heel again after his 'return pop' dies down.
Keep Cena as your top guy until someone like Kevin Owens or Sami Zayn is ready for the next step.
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