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Yes but only if they actually commit to it. In the first 3-4 years of the brand split you almost never saw people from different shows interact. Only backstage stuff at PPVs or during the Rumble. When they'd do a draft lottery it actually felt like a big deal because people didn't just jump shows willy nilly.
From the writer's standpoint, it can allow them to actually write proper angles for midcarders instead of just stop-starting everything constantly. More of the roster will be utilized. Bonus points if they have two separate creative teams again.
From the wrestlers' standpoint they might not only have a better chance of thriving/doing something important, but it keeps them from having to wrestle 20+ minute TV matches that nobody will remember on back to back nights.
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